ActivePipe
Email nurture automation that surfaces hot leads from real estate databases.
About ActivePipe
ActivePipe is an email marketing automation platform built for real estate agents, brokerages, and mortgage brokers, and is part of the MoxiWorks family. It keeps client databases warm with behavior-triggered emails, smart property alerts, and market update campaigns, then tracks engagement to flag hot leads that are ready for a call. Agents build campaigns with a drag-and-drop editor and pre-built templates, and the platform also supports SMS, review and referral automation, and CRM integrations. ActivePipe operates in the US, Australia, and New Zealand, and the company reports more than 230 brokerages and 5,000 mortgage brokers on the platform.
✓ Pros
✓Purpose-built for real estate with listing-driven property alerts
✓Engagement-based scoring tells agents who to call next
✓Backed by MoxiWorks with established CRM integrations
✗ Cons
✗Pricing requires a demo and is not published
✗Primarily residential and mortgage focused
✗Email-first tool rather than a full CRM or marketing suite
Who This Is For
Roles
Company Size
Property Types
ActivePipe Features
✦ Property Alerts
Smart property alerts and behavior-triggered emails keep contacts engaged with relevant listings.
✦ Drip & Market Campaigns
Automated nurture sequences and market update emails for real estate and mortgage audiences.
✦ Email Builder
Drag-and-drop editor with pre-built, industry-specific templates.
✦ Hot Lead Alerts
Engagement tracking surfaces contacts showing buying or selling intent.
✦ CRM Integration
Syncs with brokerage CRMs and supports review and referral automation.
ActivePipe FAQ
How much does ActivePipe cost?
ActivePipe does not publish pricing; it is quote-based. Contact the vendor for a quote.
Who is ActivePipe for?
ActivePipe is built for Real Estate Agents, Brokerage Marketing Teams, Mortgage Brokers, working with residential properties.
What are alternatives to ActivePipe?
Popular crm & marketing alternatives include Apto, DealCloud, Matterport.
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