Buildout vs Apto: Which Is Better in 2026?
Updated October 5, 2026. Independent editorial; how we research.
Apto appears discontinued; Buildout is the actively developed CRE brokerage platform and the practical choice. And a natural Apto migration path.
Buildout | A Apto | |
|---|---|---|
| Starting price | Contact for pricing | Subscription |
| Pricing model | Subscription | Subscription |
| Free trial | Not listed | No |
| Free plan | Not listed | No |
| Best for | Commercial Real Estate Brokers, Marketing Teams, Operations Leaders | Property Managers, Brokers, Investors |
| Company size | Solo, Small, Mid-Market | Small, Mid-Market |
| Property types | Commercial | Commercial |
| Feature areas |
|
|
| Integrations | Not listed | Salesforce |
| Deployment | Cloud | Cloud |
| Primary category | Broker Tools | CRM & Marketing |
| Founded | 2013 | 2012 |
| Headquarters | Chicago, IL | Denver, CO |
Our Verdict
This comparison has an unusual asterisk: Apto's website is no longer accessible, and the product appears to have been discontinued or acquired. Apto was a pioneer, one of the first CRMs purpose-built for CRE brokers, built on Salesforce with contact management, deal tracking, and commission management. But a CRM you may not be able to buy, or get supported, is not a viable choice for a new purchase, and existing Apto users likely face a migration decision.
Buildout is the active, growing alternative. Used by 50,000+ CRE brokers, it spans far more than CRM: AI-powered prospecting across a 40M+ property database, marketing with automated proposals and syndication to 20+ listing sites, the Rethink CRM with AI-assisted follow-up, and Transact for closing workflows. It is modular, so you can start with one product and expand, and it scales from solo brokers to multi-office brokerages. Its main caveats are quote-based pricing with no published numbers and some still-maturing AI features.
Bottom line: for anyone choosing a CRE brokerage platform today, Buildout is the practical answer, and Apto is effectively not an option. Former Apto users evaluating replacements will find Buildout's Rethink CRM covers the same broker-specific ground (contacts, pipeline, deal tracking) while adding prospecting and marketing Apto never had. Teams deeply invested in Salesforce infrastructure may want a Salesforce-native alternative, but that is a different search.
Buildout
Apto
Frequently Asked Questions
Is Apto still available?
Apto's website is no longer accessible, suggesting the product was discontinued or acquired. That means limited or no ongoing support, and existing users should plan a migration to an actively maintained CRM rather than treating Apto as a current option.
Is Buildout a good replacement for Apto?
Yes, for most former Apto users. Buildout's Rethink CRM covers CRE-specific contact management and deal pipeline tracking, and the wider platform adds AI prospecting, marketing with listing syndication, and transaction management that Apto did not offer. Note that Apto was Salesforce-based, so teams committed to Salesforce infrastructure should factor that into migration planning.
How much does Buildout cost?
Buildout uses modular, quote-based pricing with no published prices; you can start with one product, such as the CRM or the Showcase marketing tool, and add others as needs grow. Expect a sales conversation to get numbers for your team size.
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