CRM & Marketing Software for Commercial Real Estate

CRM systems and marketing platforms purpose-built for commercial real estate. Manage broker relationships, automate outreach, track deal pipelines, and nurture tenant and investor leads.

118 tools in this category · Read the buyer's guide →

In commercial real estate, relationships are everything — and CRM software is how you manage them at scale. CRE-specific CRMs go beyond generic tools like Salesforce by understanding deal structures, property types, and the unique workflow of commercial transactions.

Marketing tools in this category help brokerages and landlords generate leads, create professional property marketing materials, and maintain visibility in a competitive market. From automated email campaigns to offering memorandum generation, these platforms streamline the go-to-market side of CRE.

The best CRM and marketing platforms for CRE combine relationship management with deal pipeline tracking, so you can see not just who your contacts are, but where every deal stands and what's likely to close this quarter.

What to Look For in CRM & Marketing Software

CRE-Specific Deal Tracking

Generic CRMs don't understand CRE deal stages. Look for platforms that track pursuits, proposals, LOIs, due diligence, and closing — with fields for property type, square footage, and deal value built in.

Contact & Relationship Intelligence

The best CRMs map relationships between people, companies, and properties. You should be able to see every interaction, every deal, and every property connected to a contact in one view.

Marketing Automation & Collateral

Email campaigns, property flyers, offering memorandums, and market reports should be easy to produce. Look for built-in templates and the ability to track engagement (who opened, who clicked).

Pipeline Visibility & Reporting

Brokerage leaders need to see team-wide pipeline at a glance — deal volume, probability-weighted revenue, time in each stage, and conversion rates. Good dashboards replace weekly pipeline meetings.

Integration with Listing Platforms

Your CRM should connect to the listing platforms you use (CoStar, Crexi, LoopNet) and your property management system so data flows automatically.

Filter:

Buildout

Connected CRE brokerage platform — AI-powered prospecting, CRM, marketing, and deal management for 50,000+ brokers.
✦ AI-Powered Property Targeting✦ Owner Identification✦ Property Analytics
Featured
Broker ToolsCRM & Marketing

HqO

First CRM purpose-built for CRE, delivering exceptional tenant experiences and measurable outcomes.
✦ Portfolio Analytics✦ AI-Powered Insights✦ Performance Metrics
Featured
Tenant ExperienceCRM & Marketing

Matterport

3D digital twin platform for immersive commercial real estate experiences.
✦ Digital Twin Creation✦ 360° Photography✦ Spatial Analytics
Free Free TrialFreeFeatured
CRM & MarketingConstruction & Development

4Degrees

AI CRM that mines email and calendar into relationship intelligence and deal pipelines for CRE and investment teams.
✦ Relationship Strength Scoring✦ Warm Introduction Discovery✦ Job Change & News Alerts
CRM & MarketingAI & Automation

ActivePipe

Behavior-driven email nurture and hot-lead alerts that keep real estate and mortgage databases warm.
✦ Property Alerts✦ Drip & Market Campaigns✦ Email Builder
CRM & Marketing

Adwerx

Automated brand, listing, and retargeting ads for agents across social, web, streaming TV, and billboards.
✦ Personalized Agent Ads✦ Brand Radius Targeting✦ Streaming TV Commercials
CRM & MarketingAI & Automation

AgentFire

Hyperlocal agent websites with area guides, lead tools, and modular marketing add-ons.
✦ Brand-Defining Designs✦ Area Guides & Market Reports✦ Listings Hub & IDX
$165/month plus one-time setup from $800
CRM & Marketing

Aline

Integrated senior living platform: CRM, clinical care, eMAR, leasing, billing, and analytics for operators.
✦ Senior Living CRM✦ Discover by Roobrik✦ Care & eMAR
Property ManagementCRM & Marketing

AnthemIQ

Collaborative CRE transaction platform - digital surveys, tour books, deal tracking, and lease management.
✦ Interactive Surveys & Tour Books✦ Deal & Project Tracking✦ Built-in CRM
Broker ToolsSite Selection

Appraisal Inbox

Appraisal Inbox combines appraisal order tracking, workflow automation, scheduling, contact management, and communication tools into one comprehensive real estate appraisal software package.
✦ Order Tracking✦ Portal Push✦ Order Forward
Investment & ValuationCRM & Marketing

Apto

Commercial real estate software platform.
✦ Contact Management✦ Deal Tracking✦ Commission Management
CRM & MarketingBroker Tools

AscendixRE

CRE brokerage CRM on Salesforce: deals, listings, stacking plans, and commissions, license included.
✦ Properties, Listings & Deals✦ Deal Flow Pipeline✦ Commission Calculations
$79/user/month (billed annually)
CRM & MarketingBroker Tools

Azira

Location intelligence platform for analyzing consumer movement, building audiences, and evaluating sites.
✦ Azira Insights✦ Global Coverage✦ Azira Audience
Data & AnalyticsSite Selection

Back At You

All-in-one brokerage platform: AI websites, social automation, CRM, and commission management.
✦ AI-Powered Websites✦ Lead Routing & Nurturing✦ Automated Listing Marketing
CRM & MarketingBroker Tools

BatchLeads

Property list building, skip tracing, AI dialing, and direct mail for high-volume investor prospecting.
✦ Property Search & Lists✦ BatchRank-AI✦ Skip Tracing
$119/month Free Trial
Data & AnalyticsCRM & Marketing

Biscred

CRE-only sales prospecting database with asset-class filters, digital advertising, and CRM integration.
✦ CRE Professional Database✦ Asset Class & Role Segmentation✦ Digital Advertising
Data & AnalyticsCRM & Marketing

BoldTrail

All-in-one brokerage platform (successor to kvCORE): CRM, websites, lead gen, back office, and recruiting.
✦ BoldTrail CRM✦ Vitals Dashboard✦ BoldTrail BackOffice
CRM & MarketingBroker Tools

BombBomb

Record, send, and track personal video messages inside email and CRM workflows.
✦ Record & Send✦ Branded Video Players✦ Engagement Tracking
$36/user/month (billed annually) Free Trial
CRM & MarketingAI & Automation

BoomTown

Real estate CRM and lead generation platform.
✦ PPC Advertising✦ IDX Websites✦ Lead Capture
CRM & MarketingBroker Tools

BoxBrownie.com

Pay-per-image platform for listing photo enhancement, virtual staging, day-to-dusk edits, and floor plan redraws.
✦ Image Enhancement✦ Day to Dusk✦ Item Removal & Virtual Cleaning
€2 per image enhancement Free Trial
CRM & MarketingBroker Tools

Breakthrough Broker

Free auto-branded marketing templates for agents, with a paid membership and print upgrades.
✦ Marketing Templates✦ Automatic Branding✦ Print Fulfillment
Free; Breakthrough Membership $15/month (billed annually) Free TrialFree
CRM & MarketingBroker Tools

Brevitas

Find off-market commercial real estate deals.
✦ Investment Property Listings✦ Free Listing✦ Featured Properties
Free Free
Listing ServicesCRM & Marketing

Brivity

All-in-one real estate software for agents and teams: CRM, AI, lead gen, IDX websites, CMA, and marketing.
✦ Brivity CRM✦ Brivity Lead Gen & KWKLY✦ Brivity AI
CRM & MarketingBroker Tools

Buildertrend

Construction project management for home builders and remodelers: scheduling, client portal, CRM, and job financials.
✦ Scheduling✦ Daily Logs✦ Client Portal
Construction & DevelopmentCRM & Marketing

CINC

Real estate lead generation and CRM software.
✦ Paid Advertising✦ IDX Website✦ CINC-Exclusive Sources
CRM & MarketingBroker Tools

ClientLook (LightBox)

CRE CRM purpose-built for commercial real estate brokers.
✦ Contact Management✦ Property Tracking✦ Activity Logging
Free Trial
CRM & MarketingBroker Tools

CloudPano

Drag-and-drop 360° virtual tour software with hotspots, live video chat, white labeling, and website embeds.
✦ Drag-and-Drop Editor✦ 3D Dollhouse Floor Plans✦ Google Street View Integration
$22.50/month (billed annually) Free TrialFree
CRM & MarketingBroker Tools

Coffee & Contracts

Subscription library of social, email, and print marketing templates plus strategy for agents.
✦ Weekly Content Drops✦ Content Studio✦ Instagram Analytics
$74/month (billed monthly) Free Trial
CRM & Marketing

CoFoundersLab

Networking platform for real estate and tech entrepreneurs.
✦ Co-Founder Search✦ Advisor Network
CRM & Marketing

Contractor Foreman

Budget-friendly all-in-one suite for small contractors: projects, estimates, time cards, safety, documents, and CRM.
✦ Scheduling & Daily Logs✦ Client Portal✦ Estimates & Invoices
$49/month Free Trial
Construction & DevelopmentAccounting & Finance

Corefact

Direct mail platform for agents with templates, printing, and QR/URL lead tracking on every mailer.
✦ Design Library✦ EDDM & Informed Delivery✦ Design Services
CRM & MarketingBroker Tools

CRE OneSource

CRE brokerage operating system: OS Prospects, Deal View, and Back Office with commission processing.
✦ OS Prospects✦ Deal View✦ OS Back Office
Broker ToolsCRM & Marketing

CREBuilder

Build OMs, teasers, flyers, and listing sites from one property record, with built-in CRM and NDA deal rooms.
✦ Offering Memorandums✦ Teasers, Flyers & BOVs✦ Auto-Populated Property Data
$69/month (Pro, billed annually) Free
CRM & MarketingBroker Tools

CREOP

Generate branded OMs, BOVs, flyers, and property websites from templates with built-in financials and demographics.
✦ Offering Memorandums✦ Flyers, BOVs & Proposals✦ Company Branding
$72/user/month (billed yearly)
CRM & MarketingBroker Tools

Curb Hero

Digital open house sign-in with branded QR codes, listing microsites, and 2,000+ CRM integrations.
✦ QR Code Sign-In✦ Branded Templates✦ Disclosures & Waivers
Free for solo agents Free
CRM & MarketingBroker Tools

Deal Nav

A simple and affordable CRM and Deal Management tool for high-value real estate deals and contacts.
✦ CRE Deal Tools
CRM & MarketingBroker Tools

DealCloud

Investment management software for real estate.
✦ Pipeline Management✦ Deal Sourcing✦ Deal Execution
CRM & MarketingInvestment & Valuation

Dealius

CRE brokerage platform: pipeline dashboards, commission automation, invoicing, and a comps database.
✦ Dashboards✦ Deal, Property & Contact Databases✦ Comps Module
Broker ToolsAccounting & Finance

DealMachine

Real estate marketing and lead generation tool for property investors.
✦ List Builder✦ Driving for Dollars✦ Virtual Driving
CRM & Marketing

Deelo

CRM, deal pipeline, invoicing, and commission tracking for small CRE brokerages in one app suite.
✦ Pipeline CRM✦ Sales Automation✦ Client Portal
$19/user/month Free
Broker ToolsCRM & Marketing

Delta Media Group

DeltaNET all-in-one CRM, websites, and marketing automation platform for residential brokerages and franchises.
✦ CRM & Automation✦ Websites & SEO✦ Brokerage Customization
CRM & MarketingAI & Automation

Dynamo Software

Alternatives platform with CRM, fundraising, LP portal, portfolio monitoring, and fund accounting.
✦ Purpose-Built CRM✦ Fundraising Portal & Data Room✦ Capital Call Automation
Investment & ValuationCRM & Marketing

ECP

All-in-one assisted living software: pharmacy-connected eMAR, EHR, care plans, CRM, move-ins, and billing.
✦ Pharmacy-Connected eMAR✦ EHR & Care Plans✦ CRM & Move-Ins
Property ManagementCRM & Marketing

Eldermark

Integrated senior living software: EHR, eMAR, billing, CRM, and analytics that tie care delivery to revenue.
✦ EHR & Point of Care✦ eMAR✦ Billing Automation
Property ManagementCRM & Marketing

EliseAI

Agentic AI for housing operators automating leasing, tours, and resident comms across voice, SMS, email, and chat.
✦ Omnichannel Conversations✦ Tour Scheduling & Follow-Up✦ EliseCRM
Property ManagementAI & Automation

Enaia

Broker-first CRE CRM with kanban deal boards, contact enrichment, news insights, and lease expiration reminders.
✦ Kanban Deal Boards✦ Lease Expiration Reminders✦ Transaction Financial Analysis
$129/month ($1,299/year annual) Free Trial
Broker ToolsCRM & Marketing

Engrain

SightMap interactive unit maps, TouchTour leasing displays, and map-based analytics for rental properties.
✦ Interactive Unit-Level Maps✦ All-In Pricing Display✦ Touring & Leasing Experiences
CRM & MarketingTenant Experience

Floored

Virtual reality software for commercial real estate visualization.
✦ 3D Space Models✦ Virtual Tours
CRM & MarketingBroker Tools

Follow Up Boss

Team-focused real estate CRM with lead routing, calling/texting, automations, and 250+ integrations.
✦ Lead Distribution & Routing✦ Deals & Tasks✦ Calling & Texting
$58/user/month (Grow, billed yearly) Free Trial
CRM & MarketingBroker Tools

Funnel Leasing

Multifamily front-office platform: renter-centric CRM, online leasing, resident portal, and 24/7 agentic AI.
✦ Renter-Centric CRM✦ Online Leasing✦ Reporting Dashboards
Property ManagementCRM & Marketing

Happy Grasshopper

Pre-written multi-channel nurture campaigns (email, text, voicemail) that keep agent databases engaged.
✦ Professionally Written Campaigns✦ Voice Profiling✦ Email, Text & Voicemail
$119/month ($19 first month)
CRM & Marketing

Homebot

Homeownership engagement platform: personalized home-finance digests plus intent signals for agents and lenders.
✦ Personalized Home Finance Digests✦ Home Search Experience✦ Partner Intel
CRM & MarketingData & Analytics

Hostaway

Vacation rental channel manager and PMS with automation, AI CoHost, and 100+ OTA integrations.
✦ Channel Manager✦ Booking Synchronization✦ Unified Messaging & Automation
Property ManagementAI & Automation

IDX Broker

IDX/MLS listing search, lead capture, and lead routing embedded into real estate websites, from $60/month.
✦ Map-Based Search Templates✦ AI Natural Language Search✦ WordPress Integration
$60/month
CRM & MarketingListing Services

IDX Site

Real Estate Website Builder developed for agents, teams, and brokerages
✦ IDX Integration✦ Website Builder✦ Analytics
CRM & MarketingBroker Tools

iGUIDE

Scanning camera plus platform for measured floor plans, 3D tours, and property reports, priced per project.
✦ PLANIX Scanning Camera✦ Accurate Floor Plans✦ Site Plans & Property Reports
$6.99 CAD per project (camera $3,499 CAD)
CRM & MarketingBroker Tools

iHomefinder

IDX property search, CRM, and marketing automation platform for real estate agents, teams, and brokerages.
✦ IDX Property Search✦ Developer Tools✦ Lead Capture & Tracking
Free Trial
CRM & MarketingListing Services

JobTread

All-in-one construction sales, project management, and job costing platform with transparent per-user pricing.
✦ Construction CRM & Proposals✦ Takeoffs & Cost Catalogs✦ Scheduling & Daily Logs
$16/user/month (billed annually)
Construction & DevelopmentAccounting & Finance

Kato

Commercial agency software for UK leasing and sales teams, with Atlas comparables data.
✦ Agency CRM✦ Requirement Matching✦ Landlord Portal
Broker ToolsCRM & Marketing

Knock

CRM and leasing tools for property managers and real estate professionals.
✦ Knock Now Scheduling✦ Multi-Channel Messaging✦ Source Attribution
CRM & MarketingProperty Management

LeadSimple

CRM, unified phone/inbox, and workflow automation built for property management companies.
✦ Lead Pipelines & Playbooks✦ Pipeline Reporting✦ Phone + Inbox
$29/user/month (Phone + Inbox Core, annual) Free Trial
Property ManagementCRM & Marketing

LeaseUp

Tenant rep software for branded market surveys, tour books, and white-labeled client portals.
✦ Digital Surveys & Market Reports✦ Automated PDF Generation✦ White-Labeled Client Portal
$100/user/month (Team plan)
Broker ToolsCRM & Marketing

Lodgify

Direct-booking website builder plus channel manager and PMS for vacation rental hosts and small managers.
✦ Website Builder✦ Rate Management✦ Channel Manager
From $13/month (Basic plan) Free Trial
Property ManagementListing Services

Lofty

All-in-one real estate platform with agentic AI: CRM, IDX websites, lead gen, and marketing automation.
✦ Sales Agent✦ Homeowner & Social Agents✦ Cowork
CRM & MarketingAI & Automation

Luxury Presence

Luxury agent websites with SEO, managed marketing, and an AI CRM that surfaces likely movers.
✦ Custom Websites✦ SEO & GEO✦ Managed Social & Paid Ads
CRM & MarketingAI & Automation

Market Leader

Real estate CRM with marketing automation, IDX websites, and exclusive monthly buyer and seller leads.
✦ Exclusive Monthly Leads✦ Network Boost✦ CRM with Automated Nurturing
CRM & Marketing

MotionCRE

CRE deal pipeline, deal workspaces, email capture, data rooms, and an AI associate for acquisition teams.
✦ Real-Time Deal Pipeline✦ Deal Workspaces✦ Email Capture
$249/month (3 users) Free Trial
CRM & MarketingAI & Automation

MoxiWorks

AI real estate marketing platform: RISE AI engine, CMA presentations, CRM, email, ads, and websites.
✦ RISE✦ Email Marketing✦ Advertising Platform
CRM & MarketingAI & Automation

Mustwants

Visual Collaborative Decision Making for buyers, renters that permits Real Estate Professionals to engage with clients and reduce the stress of relocation..
✦ Base-Proximity Search✦ Military-Specific Tools
Free Free
Listing ServicesCRM & Marketing

Offrs

Predictive analytics that forecasts likely home sellers twelve months out, with territory-based leads for agents.
✦ Listing Predictions✦ Territory Subscriptions✦ Owner Contact Data
CRM & MarketingAI & Automation

OutboundEngine

Done-for-you email newsletters, social media, and review management for agents and small businesses.
✦ Written Content & Newsletters✦ Social Media Management✦ Referral & Review Programs
CRM & Marketing

OwnerRez

Vacation rental software with channel management, payments, messaging, owner statements, and direct booking sites.
✦ Channel Management✦ Website Builder✦ Rental Agreements
$88/month (1 property) Free Trial
Property ManagementCRM & Marketing

PERQ

AI marketing automation for multifamily: traffic, website conversion, nurture, and portfolio-wide reporting.
✦ Paid Media & GBP✦ Lead Capture with Attribution✦ Embedded Lead Capture
CRM & MarketingAI & Automation

Pillar

Institutional CRE platform unifying investor CRM, fundraising, debt tracking, and asset data.
✦ Pillar CRM✦ Activity Capture✦ Equity Module
Investment & ValuationCRM & Marketing

Placester

Real estate marketing software for agents and brokers.
✦ AI Website Builder✦ Codeless Customization✦ IDX Integration
Free Trial
CRM & MarketingBroker Tools

PlanHub

Cloud planroom and bidding platform where GCs post projects and subs find, estimate, and win commercial work.
✦ Public & Private Planrooms✦ ITBs with Auto-Matching✦ Bid Management & Coverage
Free Free
Construction & DevelopmentCRM & Marketing

Property Capsule

Digital asset management for real estate.
✦ Automated Flyers✦ Site Plans✦ Branded Documents
Free Trial
CRM & MarketingListing Services

PropertyRadar

160M+ property records with owner contacts, 30+ distress signals, and built-in multi-channel marketing.
✦ Public-Records Database✦ Distress Signals✦ Skip Tracing
$99/month (billed annually) Free Trial
Data & AnalyticsCRM & Marketing

PropStream

AI-enhanced nationwide property data, lead generation, comps, skip tracing, and marketing tools for investors.
✦ Nationwide Records✦ Lead List Builder✦ Comps & Calculators
$99/month ($81/mo billed annually) Free Trial
Data & AnalyticsInvestment & Valuation

PropTracer

PropTracer is the top U.S. skip-tracing platform that provides commercial and residential real estate professionals with accurate owner phone and email data in seconds.
✦ Map Search✦ Advanced Filters✦ Parcel Boundaries
Data & AnalyticsCRM & Marketing

Prospect by Buildout

AI prospecting database: US property ownership, contacts, and likely-to-sell predictions for brokers and lenders.
✦ Nationwide Property Database✦ Owner Contact Information✦ Likely-Seller Scoring
Free Trial
CRM & MarketingData & Analytics

ProspectsPLUS!

Real estate direct mail platform: postcard templates, targeted mailing lists, EDDM, and automated farming campaigns.
✦ Template Library✦ Print & Mail Fulfillment✦ Mailing List Builder
100 first-class postcards for $100; lists from 8 cents/record
CRM & MarketingBroker Tools

QuantumListing

Post, search, and share commercial listings with social distribution, analytics, and open public visibility.
✦ Open Listing Visibility✦ Listing Search✦ Wants Listings
$89.99/year (Premium) Free TrialFree
Listing ServicesCRM & Marketing

Real Estate Webmasters

Custom real estate websites, AI-powered CRM, and SEO/PPC lead generation for agents, teams, and brokerages.
✦ Custom Website Design✦ MLS/IDX Integration✦ Branding & Design Packages
CRM & MarketingBroker Tools

Real Geeks

All-in-one growth software for agents: IDX websites, CRM, dialer, drip campaigns, and AI lead engagement.
✦ IDX Websites✦ Market Reports✦ MoveTo App
CRM & MarketingListing Services

Realhound

CRE CRM inside Outlook, Excel, and Word - contacts, properties, and deals synced across Office 365.
✦ Outlook as the CRM✦ Excel Reporting✦ Word Proposals
CRM & MarketingBroker Tools

RealNex

Real estate solutions for professionals.
✦ RealNex CRM✦ RX Data✦ NavigatorPRO Predictive Analytics
Free Trial
Broker ToolsCRM & Marketing

RealScout

AI lead nurture for agents and teams: auto-import, data enrichment, listing alerts, and intent-based lead scoring.
✦ Capture✦ Enrich✦ Listing Alerts & Market Intel
CRM & MarketingData & Analytics

RealtyBackOffice

Cloud brokerage back office combining transaction management, e-signature, CRM, and commission tracking.
✦ Workflow Templates✦ E-Signature & Forms✦ Automated Commission Letters
$15/month (single agent) Free Trial
Broker ToolsCRM & Marketing

Rechat

AI operating system for real estate combining CRM, marketing design studio, and transaction management.
✦ Studio✦ Brand Compliance✦ People (CRM)
CRM & MarketingAI & Automation

Remine

Remine is a residential real estate data and analytics platform that combines public records, MLS data, and consumer behavior data to give agents and .
✦ Seller Predictions✦ Data Analytics
Data & AnalyticsBroker Tools

RentPath

Digital marketing solutions for multifamily and rental properties.
✦ Listing Sites✦ Lead Generation✦ Online Advertising
Listing ServicesCRM & Marketing

Respage

Multifamily lead-gen, AI leasing agent, chatbot, CRM, and reputation tools in one platform.
✦ Paid & Organic Channels✦ Apartment Websites✦ AI Leasing Agent & Chatbot
CRM & MarketingAI & Automation

RetailSonar

European location planning platform with AI revenue forecasts, network optimization, and geomarketing tools.
✦ Revenue Forecasting✦ Scenario Comparison✦ Actual vs. Theoretical Benchmarking
Site SelectionData & Analytics

Retailsphere

Retail tenant database, leasing-focused marketing tools, and pipeline CRM for landlords and brokers filling space.
✦ Chain & Credit Tenant Records✦ Expansion-Focused Search✦ Email & Marketing Platform
Data & AnalyticsCRM & Marketing

Rethink CRM

Commercial real estate CRM.
✦ Deal Tracking✦ Contact Management✦ Commission Tracking
CRM & MarketingBroker Tools

rezora

Real estate email marketing where corporate controls brand templates and agents personalize and send.
✦ Zephyr Email Builder✦ Drip Campaigns✦ MLS-Triggered Automation
Free Trial
CRM & Marketing

RICOH360 Tours

Cloud 360° tour software with AI image enhancement, virtual staging, floor plans, and MLS-compliant sharing.
✦ Theta Camera Capture✦ AI Image Enhancement✦ AI Virtual Staging
$39/month (billed annually) Free TrialFree
CRM & MarketingBroker Tools

Roomvu

Done-for-you localized video content, AI avatars, and automated daily social posting for real estate agents.
✦ Localized Market Videos✦ AI Avatars & Voice✦ Branded Templates
$89.99/month
CRM & MarketingAI & Automation

SharpLaunch

Digital marketing platform for commercial real estate.
✦ Property Websites✦ Email Campaigns✦ Document Portal
CRM & MarketingBroker Tools

ShowMojo

Leasing automation for property managers: syndication, scheduling, self-guided tours, and screening.
✦ Listing Syndication✦ Instant Inquiry Response✦ AI Virtual Agent
Property ManagementCRM & Marketing

Sierra Interactive

Real estate lead generation and CRM software.
✦ Proprietary IDX Integration✦ Community Pages✦ Brand Personalization
CRM & MarketingBroker Tools

SignTraker

Cloud platform for sign installation companies: ordering, scheduling, inventory, and billing.
✦ Online Ordering Portals✦ Flexible Scheduling✦ Mobile Apps
Broker ToolsCRM & Marketing

SmartZip

Predictive analytics that identifies likely home sellers and automates direct mail, email, and ad outreach to them.
✦ Smart Targeting✦ Smart Data✦ Market Pulse
CRM & MarketingAI & Automation

SyndicationPro

Investor portal, SEC-compliant CRM, and fundraising tools for real estate syndicators.
✦ GP & LP Investor Portal✦ Digital PPMs & eSign✦ SEC-Compliant CRM
Investment & ValuationCRM & Marketing

TensorPix Real Estate Video Maker

AI tool that turns property photos into branded listing videos for social media, MLS, and YouTube.
✦ Photo-to-Video Generation✦ Branding & Customization✦ Multi-Platform Export
$5.50/month (billed annually) Free
CRM & MarketingAI & Automation

The Broker List

Commercial real estate broker directory.
✦ SEO-Optimized Profiles✦ Content Sharing✦ Backlink Building
Free Free
Broker ToolsListing Services

TheAnalyst PRO

CRE investment analysis and marketing platform for brokers.
✦ DCF Modeling✦ Cash Flow Analysis✦ Lease Analysis
$89.99/month Free Trial
Investment & ValuationBroker Tools

Top Producer

Agent CRM with MLS-powered market reports, AI farming, lead products, and transaction management.
✦ 360° Contact View✦ Follow-up Coach & Automated Lead Response✦ Transaction Management
$179/user/month (Pro)
CRM & Marketing

TotalBrokerage

Brokerage management platform uniting CRM, transactions, e-signature, commission accounting, and reporting.
✦ Transaction Management✦ Built-In E-Signature✦ Commission Accounting
$50/month (Lite, 4 seats)
Broker ToolsCRM & Marketing

Track

Enterprise short-term rental PMS with trust accounting, CRM, channel distribution, and housekeeping automation.
✦ TrackPMS✦ Trust Accounting✦ TrackPayments
Property ManagementAccounting & Finance

Trackxi

Visual transaction and task tracking with AI contract extraction, client portals, and automated reminders.
✦ Visual Deal Dashboard✦ Automated Task Workflows✦ AI Contract Extraction
$39/month (Essential) Free Trial
Broker ToolsAI & Automation

Virtual Staging AI

AI tool that virtually stages listing photos in about 15 seconds, with 50+ styles and furniture removal.
✦ One-Click Staging✦ 50+ Design Styles✦ Furniture Removal
$16/month for 6 stagings Free Trial
CRM & MarketingAI & Automation

Wise Agent

Flat-fee CRM for agents and small teams: contacts, drip campaigns, texting, transactions, and 100+ integrations.
✦ Websites & Landing Pages✦ Drip Campaigns & Bulk Email✦ AI Writing Assistant
$49/month (up to 5 team members) Free Trial
CRM & Marketing

Wise Pelican

Pay-per-postcard direct mail for agents with templates, list targeting, and no order minimums.
✦ Express Editor✦ Template Library✦ Mailing List Builder
$1.04 per postcard (printing, postage, and mailing included)
CRM & Marketing

Ylopo

AI lead gen and nurture for agents and teams: PPC and dynamic ads, AI text and voice qualification, IDX sites.
✦ Buyer & Seller Lead Acquisition✦ Dynamic Listing Alerts & Remarketing✦ IDX Website
CRM & MarketingAI & Automation

Zilculator

Automated deal analysis and branded investor reports using MLS, Zillow, and Rentometer data.
✦ Data Integration✦ Property Wizard✦ Comparable Sales (CMA)
Free Trial
Investment & ValuationCRM & Marketing

Zoominfo

Contact info. Contact an owner.
✦ Contact Database✦ Company Profiles✦ Intent Data
CRM & Marketing

Frequently Asked Questions

Do I need a CRE-specific CRM or can I use Salesforce?

You can use Salesforce — many large brokerages do — but you'll spend significant time and money customizing it for CRE workflows. CRE-specific CRMs like RethinkCRM, Apto, or RealNex come pre-built with CRE deal stages, property fields, and comp tracking. For most CRE firms, a purpose-built tool gets you productive faster.

What does CRE marketing software typically cost?

CRM tools range from $50-150/user/month for mid-market platforms to $200+ for enterprise solutions. Marketing-focused tools like Buildout charge based on listing volume and feature tier. Many offer bundled CRM + marketing packages.

How important is mobile access for CRE CRM?

Critical. CRE professionals spend significant time in the field — touring properties, meeting clients, attending events. A CRM that's painful to use on mobile means data doesn't get entered, which means your pipeline data is always stale.

💡 Buyer Tip: The biggest CRM failure in CRE isn't picking the wrong tool — it's poor adoption. Choose a platform your team will actually use daily. That means intuitive UI, fast data entry (especially on mobile), and visible ROI for individual brokers, not just management. Run a pilot with your most tech-skeptical team members before committing.

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