Market Leader
Agent CRM with marketing automation, websites, and guaranteed monthly leads.
About Market Leader
Market Leader is a real estate CRM and marketing platform for residential agents and teams, known for pairing its software with a guaranteed volume of exclusive buyer and seller leads delivered directly into the CRM each month. The platform includes customizable IDX websites with MLS integration, automated lead nurturing, daily prioritized to-dos, marketing campaign automation, and a library of customizable marketing materials. Lead engagement features include behavioral tracking and listing alerts to keep prospects active. A mobile app provides real-time notifications for new leads along with contact information and lead insights.
✓ Pros
✓Guaranteed monthly volume of exclusive leads bundled with the software
✓Mature CRM with automated nurture and a large marketing library
✓Mobile app surfaces new leads in real time
✗ Cons
✗Pricing is not transparent on the website; total cost depends on market and lead volume
✗Lead costs are charged on top of the software subscription
✗Residential-only focus
Who This Is For
Roles
Company Size
Property Types
Market Leader Features
✦ Exclusive Monthly Leads
A committed volume of exclusive buyer and seller leads delivered directly to the CRM each month.
✦ Network Boost
Add-on social media lead generation program.
✦ CRM with Automated Nurturing
Automated lead nurturing, behavioral tracking, listing alerts, and daily prioritized to-dos.
✦ Marketing Automation
Campaign automation with an extensive library of customizable marketing materials.
✦ IDX Websites
Customizable agent websites with MLS integration.
✦ Mobile App
Real-time new-lead notifications with contact information and lead insights.
Market Leader FAQ
How much does Market Leader cost?
Market Leader does not publish pricing; it is subscription. Contact the vendor for a quote.
Who is Market Leader for?
Market Leader is built for Agents, Teams, working with residential properties.
What are alternatives to Market Leader?
Popular crm & marketing alternatives include Apto, DealCloud, Matterport.
Similar Products
Buildout
Connected CRE brokerage platform — AI-powered prospecting, CRM, marketing, and deal management for 50,000+ brokers.
HqO
First CRM purpose-built for CRE, delivering exceptional tenant experiences and measurable outcomes.
Matterport
3D digital twin platform for immersive commercial real estate experiences.
A
Apto
Commercial real estate software platform.
Popular Comparisons
Market Leader Alternatives & Related Tools
CRM & Marketing
A
Apto
Commercial real estate software platform.
Brevitas
Find off-market commercial real estate deals.
Buildout
Connected CRE brokerage platform — AI-powered prospecting, CRM, marketing, and deal management for 50,000+ brokers.
DealCloud
Investment management software for real estate.
HqO
First CRM purpose-built for CRE, delivering exceptional tenant experiences and measurable outcomes.
Matterport
3D digital twin platform for immersive commercial real estate experiences.
Property Capsule
Digital asset management for real estate.
RealNex
Real estate solutions for professionals.
Rethink CRM
Commercial real estate CRM.
T
The Broker List
Commercial real estate broker directory.
Work at Market Leader? Get your "Listed on" badge
Add this badge to your website. It links straight to your listing here.
<a href="https://cresoftware.tech/products/market-leader/"><img src="https://cresoftware.tech/img/badge.svg" alt="Listed on CRE Software Directory" height="36"></a>