RentPath
Digital marketing solutions for multifamily and rental properties.
About RentPath
RentPath was a digital marketing solutions provider for the rental housing industry, operating rental listing sites Rent.com, ApartmentGuide.com, and Rentals.com. RentPath was acquired by Redfin in 2021 out of bankruptcy. The platform connected renters with apartments and rental properties while providing landlords and property managers with marketing tools, lead generation, and online advertising solutions. RentPath's listing sites continue to operate under Redfin's ownership.
✓ Pros
✓Multiple established listing sites with high traffic
✓Now part of Redfin ecosystem
✓Strong brand recognition among renters
✗ Cons
✗Went through bankruptcy before Redfin acquisition
✗Integration into Redfin ongoing
✗Market share challenged by Zillow and Apartments.com
RentPath Features
✦ Listing Sites
Rent.com, ApartmentGuide.com, and Rentals.com listing platforms.
✦ Lead Generation
Marketing tools for landlords and property managers.
✦ Online Advertising
Digital advertising solutions for rental properties.
Integrations
Redfin
Company Info
Company
RentPath (Redfin)
Founded
1999
Headquarters
Atlanta, GA
Funding
Acquired by Redfin in 2021
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