Best Apto Alternatives (2026)
Updated November 2, 2026. Independent editorial; how we research.
Apto is a CRM and deal management platform built on Salesforce for commercial real estate brokers, covering contacts, deal tracking, property records and commission management. Buildout acquired Apto in January 2022, and Buildout now says Apto is supported for existing customers but no longer available to new brokerages; apto.com no longer serves a product site. That changes why people look for alternatives. New teams cannot buy it, existing customers see Buildout's own messaging pointing brokers toward its newer tools, and any Salesforce-based CRM carries real overhead in licensing, administration and customization. Many brokerages also now expect ownership data, listing marketing and back-office commission work alongside the CRM, which a standalone CRM does not cover.
Start with the part of Apto your team actually depends on. If it is the Salesforce foundation and custom objects your admin has built, move to another Salesforce-native CRE CRM so the data model carries over. If it is a simple pipeline and contact database for a small team, a standalone CRE CRM with published per-user pricing is faster to adopt. If it is marketing and listings tied to the CRM, a broader brokerage suite makes sense, and if it is commissions and invoicing, a back-office platform fills that gap better than a CRM.
Apto and its alternatives at a glance
| Tool | Starting price | Free trial | Best for | Deployment |
|---|---|---|---|---|
A Apto | Not sold to new customers | No | Brokers, Brokerage Teams | Cloud |
Rethink CRM by Buildout | $129/month | No | Brokers, Brokerage Teams | Cloud |
AscendixRE | $79/user/month (billed annually) | No | Brokers, Brokerage Teams | Cloud |
Buildout | From $125/user/month | No | Commercial Real Estate Brokers, Marketing Teams | Cloud |
ClientLook (LightBox) | $89/user/month (billed annually) | Yes | CRE Broker, Agent | Cloud |
RealNex | $129/user/month (billed annually) | Yes | Commercial Real Estate Brokers, Investment Advisors | Cloud |
Dealius | Contact for pricing | No | Brokers, Brokerage Principals | Cloud |
Top Apto Alternatives
Buildout's CRE brokerage CRM on Salesforce: contacts, properties, comps and deal pipelines, with a Rethink+ data upgrade.
Why pick it over Apto: Rethink is Buildout's own CRE CRM, also built on Salesforce, so it is the natural landing spot for Apto customers who want to stay with the same vendor. It covers contacts, deal pipelines, properties, listings and comps, and the Rethink+ tier adds ownership data and AI owner research fueled by Prospect by Buildout. Buildout publishes $129 a month for Rethink and $299 for Rethink+, but its page does not say whether that is per user, and there is no advertised free trial.
CRE brokerage CRM on Salesforce: deals, listings, stacking plans, and commissions, license included.
Why pick it over Apto: AscendixRE is the closest independent match: a Salesforce-based CRE CRM for deals, listings, stacking plans and commissions, with the Salesforce license included in published pricing of $79 per user per month on Foundations and $99 on Enterprise, billed annually. It suits brokerages that want to keep Salesforce flexibility without buying licenses separately. Expect an annual commitment, and the AI Suite is a separate add-on.
Connected CRE brokerage platform: AI-powered prospecting, CRM, marketing, and deal management for 50,000+ brokers.
Why pick it over Apto: Buildout is the broader option if you want CRM, prospecting, marketing and transaction management on one platform. It says 50,000+ brokers use it, and its Suite ties listings marketing, proposals and deal stages together with AI features. Solutions start at $125 per user per month plus platform maintenance, but detailed pricing sits behind a demo, and a full suite is more than a small team that only needs a CRM will use.
CRE CRM purpose-built for commercial real estate brokers.
Why pick it over Apto: ClientLook, a LightBox product, is the budget pick for small brokerages: $89 per user per month billed annually, or $129 month to month, with a 10-day free trial. It covers contacts, properties, listings, comps, deals and client reports, and can import property records from LightBox data. It is not Salesforce-based, so heavy customization and Apto-style custom objects will not carry over.
All-in-one CRE platform: KRM CRM, MarketEdge analysis and OMs, Bridge tour books, MarketPlace listings and Vault deal rooms.
Why pick it over Apto: RealNex suits brokers who want the CRM bundled with financial analysis, offering memorandums, tour books and a listing marketplace. Pricing is published per user: the KRM CRM is $129 per month on annual billing and the full Navigator suite is $199, with one-time implementation fees of $99 to $149 per user. The integrated suite takes time to learn, and it is a full platform switch rather than a lift-and-shift from Salesforce.
CRE brokerage platform: pipeline dashboards, commission automation, invoicing, and a comps database.
Why pick it over Apto: Dealius is a brokerage management platform that covers pipeline dashboards, commission calculations, invoicing and a comps database, which makes it a fit for firms that used Apto mainly for commission and back-office tracking. Multi-office networks such as Lee & Associates use it. Plans are customized, every plan needs an admin license and a one-time onboarding fee, and pricing is on request.
Frequently Asked Questions
Is Apto still available?
Only to existing customers. Buildout acquired Apto in January 2022 and says Apto is supported for current customers but no longer available to new brokerages. New buyers need a different CRM.
What is the cheapest Apto alternative?
ClientLook starts at $89 per user per month on annual billing, with a 10-day free trial. AscendixRE starts at $79 per user per month on annual billing and includes the Salesforce license, which makes it the lowest-cost Salesforce-based option.
Which alternative is closest to Apto on Salesforce?
AscendixRE and Rethink are both CRE CRMs built on Salesforce. Rethink keeps you with Buildout, the company that owns Apto, while AscendixRE is independent and bundles the Salesforce license into its per-user price.
Can I move my Apto data to another CRM?
Yes. Contacts, companies, properties and deal history can be exported and imported into another CRM, and Buildout says its team handles imports for Rethink onboarding. Custom Salesforce objects and automations move most easily to another Salesforce-based CRM.
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