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Buxton

Customer analytics and site selection intelligence, now part of Audiense.
ℹ️ Now part of Audiense, sold as 'Audiense In-Person, powered by Buxton'.
Starting Price
Contact for pricing
Best For
CRE Professionals
Company Size
All sizes
Deployment
Cloud
Property Types
Commercial

About Buxton

Buxton is a customer analytics and location intelligence platform used for site selection, market planning, and location performance optimization. Drawing on household-level consumer intelligence and more than 50 data sources, it scores potential sites, defines trade areas, analyzes foot traffic, and supports whitespace and expansion planning through its web-based SCOUT analytics tool. Since 1994 it has served multi-unit operators in retail, restaurants, healthcare, and hospitality, along with the real estate teams planning their expansion. Buxton is now part of audience-intelligence company Audiense and is offered as Audiense In-Person.

✓ Pros

Deep customer analytics goes beyond basic demographics
Predictive modeling for site selection reduces expansion risk
Serves multiple industries including retail, restaurant, and healthcare
Combines consumer behavior data with location intelligence

✗ Cons

Website blocked automated access—limited public information
Enterprise pricing not available
May require significant data sharing for optimal results

Buxton Features

✦ Customer Profiling Detailed analysis of customer demographics, behaviors, and spending patterns.
✦ Trade Area Analysis Define and analyze customer trade areas for existing and potential locations.
✦ Market Segmentation Segment customers into actionable groups for targeting and strategy.
✦ Location Scoring Score potential sites based on customer match and market potential.
✦ Predictive Modeling Forecast performance for new locations using customer analytics.
✦ Market Planning Identify optimal markets and locations for expansion.
✦ Marketing Targeting Data-driven targeting to reach the right customers in the right areas.
✦ Campaign Analytics Measure marketing campaign effectiveness and ROI by location.
✦ Competitive Insights Understand competitive landscape and market share.

Company Info

Company
Buxton
Founded
1994
Headquarters
Fort Worth, TX
Employees
100-200
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