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Azira

Consumer behavior and location intelligence for site decisions and marketing.
Starting Price
Contact for pricing
Best For
Site Selection Teams, Data Analysts, Marketers, Business Analysts, Asset Managers
Company Size
Mid-Market, Enterprise
Deployment
Cloud
Property Types
Commercial, Retail

About Azira

Azira is a location intelligence platform that turns real-world consumer movement into analysis, audiences, and campaign measurement. The company cites 13 trillion observed global signals and 43 million mapped places of interest across more than 44 countries. Its product suite spans Azira Insights for data analysis, Azira Audience for building behavior-based audiences, Azira Campaigns for activation, and Azira Measurement for tracking real-world outcomes. Real estate is a named industry alongside retail, restaurants, hospitality, automotive, and travel, with teams using the data for trade-area analysis, competitive benchmarking, and site evaluation. Pricing is not published and is handled through sales.

✓ Pros

Combines analysis, audience building, activation, and measurement in one suite
Broad international signal and POI coverage
Real estate is a named vertical with site-evaluation use cases

✗ Cons

No published pricing
Marketing-led platform; not purpose-built for CRE workflows
Mobility-derived data depends on panel quality and privacy regulations

Who This Is For

Roles
Site Selection TeamsData AnalystsMarketersBusiness AnalystsAsset Managers
Company Size
Mid-MarketEnterprise
Property Types
CommercialRetail

Azira Features

✦ Azira Insights Analyze consumer movement patterns, trade areas, and competitive trends from real-world signals.
✦ Global Coverage 13 trillion observed signals and 43 million places of interest across 44+ countries, per the company.
✦ Azira Audience Build bespoke audiences based on observed real-world behavior.
✦ Azira Campaigns Activate audiences in marketing campaigns across channels.
✦ Azira Measurement Measure campaign impact with real-world visitation outcomes.

Azira FAQ

How much does Azira cost?

Azira does not publish pricing; it is quote-based. Contact the vendor for a quote.

Who is Azira for?

Azira is built for Site Selection Teams, Data Analysts, Marketers, Business Analysts, Asset Managers, working with commercial, retail properties.

What are alternatives to Azira?

Popular data & analytics alternatives include Alteryx, Altus Group, Bisnow.

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Listed on CRE Software Directory

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