Geod

Geod is network scenario software for multi-unit restaurant, retail, and service operators that tests every site decision against the existing network. Users upload and baseline their location portfolio, then simulate openings, closures, and brand conversions while the platform models per-store demand capture and transfer to quantify cannibalization. Analysis is built on drive-time trade areas with time-of-day and day-type variants, demand quantification from census demographics and points of interest, and category-specific competition weighting for substitutability. Outputs are fully sourced and auditable, with one-click PDF reports that include methodology, timestamps, and data sources. The product is currently in a pilot phase with limited availability and offers a 14-day free trial of the Network plan with no credit card required.