GrowthFactor
AI site scoring and deal pipeline management for retail expansion teams.
About GrowthFactor
GrowthFactor is an AI-powered site selection and deal management platform for retail and restaurant expansion teams. It scores candidate addresses against comparable locations in a brand's own portfolio with explainable reasoning, maps whitespace across entire metros, and forecasts revenue potential, with custom forecasting models available through GrowthFactor Labs. A built-in pipeline with kanban, table, and map views carries deals from site evaluation through lease signing, and an MCP integration connects the platform to AI assistants such as Claude and ChatGPT. Self-serve onboarding is offered for the Pro tier, with custom-priced Platform and Enterprise options. Pro is published at $200 per month for a single seat, and a Labs Discovery assessment is offered at $5,000.
✓ Pros
✓Published self-serve pricing, rare among site selection platforms
✓Combines site scoring with deal pipeline in one workflow
✓MCP integration brings scoring into Claude, ChatGPT, and other AI tools
✗ Cons
✗Built for retail and restaurant expansion; not suited to other asset classes
✗Newer entrant with a shorter track record than legacy site selection vendors
✗Custom forecasting requires a paid Labs engagement
Who This Is For
Roles
Company Size
Property Types
GrowthFactor Features
✦ AI Site Scoring
Scores addresses against comparable portfolio locations with explainable reasoning.
✦ Market Planning
Identifies whitespace and plans expansion across entire metros.
✦ Revenue Forecasting
Custom revenue forecast models built through GrowthFactor Labs.
✦ Pipeline Views
Track deals from evaluation to lease signing in kanban, table, and map views.
✦ AI Assistant Integration
MCP integration with Claude, ChatGPT, Cursor, and VS Code.
GrowthFactor Pricing
Last verified 2026-08
Pro
$200/month
Single seat, self-serve onboarding.
Labs Discovery
$5,000
30-day custom forecasting assessment.
GrowthFactor FAQ
How much does GrowthFactor cost?
GrowthFactor pricing starts at $200/month.
Who is GrowthFactor for?
GrowthFactor is built for Real Estate Directors, Expansion Teams, Franchise Operators, Brokers, Landlords, working with retail, commercial properties.
What are alternatives to GrowthFactor?
Popular site selection alternatives include CityBldr, Plotzy, SiteSeer.
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