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Entrata

Commercial real estate software solution
Property Management
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Starting Price
Contact for pricing
Best For
CRE Professionals
Company Size
All sizes
Deployment
Cloud
Property Types
Commercial

About Entrata

Entrata is a comprehensive property management operating system serving multifamily, student, affordable, military, commercial, and manufactured housing operators. It provides a unified platform covering accounting, leasing, marketing, resident services, maintenance, and utility management. Entrata's Layered Intelligence (ELI) infuses AI across the platform for automated communications, review responses, and workflow automation. With 32,000+ properties, 3.2M+ unit spaces, and 700+ PM companies, Entrata is one of the largest property management platforms in the industry.

✓ Pros

✓True single-login unified platform — everything integrated without third-party dependencies
✓Proven at massive scale — 32,000+ properties and 3.2M+ units
✓Strong AI with ELI handling 1,000+ simultaneous conversations
✓Covers diverse property types including multifamily, student, affordable, military, and commercial
✓141% ROI verified by Forrester Total Economic Impact study

✗ Cons

✗Quote-based pricing — no public price transparency
✗Complex platform can have a steep learning curve
✗Primarily multifamily-focused — commercial features are less mature
✗Closed ecosystem — fewer third-party integrations than some competitors

Entrata Features

✦ Automated Leasing Integrated applicant screening, renter's insurance, and automated lead communication.
✦ CRM & Lead Management Prospect tracking, automated follow-ups, and conversion analytics.
✦ Website Builder Property marketing websites with SEO optimization and lead capture.
✦ Reputation Management AI-powered review response and online reputation monitoring.
✦ Accounting Full property accounting with GL, AP/AR, bank reconciliation, and financial reporting.
✦ Bill Pay One-click vendor payment processing with batch invoice management and fraud prevention.
✦ Facilities Management Work order management, preventive maintenance, and vendor coordination.
✦ Utility Management Utility expense recapture, billing optimization, and revenue generation.
✦ ResidentPortal 24/7 resident portal for rent payments, work orders, and community updates with instant sync.
✦ Homebody Services Resident service bundle including renters insurance, rent reporting, deposit alternatives, and flexible payments.
✦ Online Payments Multiple payment methods with autopay, payment reminders, and late fee automation.
✦ Entrata Layered Intelligence (ELI) Advanced AI models integrated into the OS for personalized interactions and data contextualization.
✦ Automated Communications AI handles 1,000+ simultaneous conversations with late payers and prospects.
✦ Workflow Automation Hundreds of automation rules for tedious operational tasks across the platform.

Integrations

TransUnion (Screening)Experian (Screening)Conservice (Utilities)RealPage (Analytics)

Tools that integrate with Entrata

HappyCoKnockLessenRently

Entrata FAQ

How much does Entrata cost?

Entrata does not publish pricing; it is quote-based. Contact the vendor for a quote.

What are alternatives to Entrata?

Popular property management alternatives include Buildium, HappyCo, Hightower. See the full list of Entrata alternatives.

Deciding on Entrata?
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Popular Comparisons

VS

Entrata vs Realpage

Entrata wins for operators who want one login across diverse housing types; RealPage wins for enterprise multifamily teams built around revenue management and analytics.
VS

Entrata vs Yardi

Yardi wins on property-type breadth, deployment options, and an affordable entry tier; Entrata wins for multifamily operators who want one modern, unified platform.
VS

AppFolio vs Entrata

AppFolio fits third-party managers with mixed residential portfolios; Entrata fits large multifamily and student housing operators who want one enterprise operating system.
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