Mytraffic
European foot-traffic and location intelligence for retail and CRE decisions.
About Mytraffic
Mytraffic is a geospatial analytics platform, merged with Geoblink, that provides footfall and location intelligence across 18 countries in Europe plus the United States. Its products include Gini, an AI assistant for geospatial analytics; DataLibrary for alternative data; AudienceLabs for digital-to-in-store attribution; and SmartMonitor for shopping center analytics. Teams use it for footfall pattern analysis, competitor benchmarking, location suitability assessment, market gap identification, and cannibalization risk evaluation. The platform serves retailers, restaurant and franchise brands, commercial real estate professionals, cities, and advertisers, with more than 600 client companies including Carrefour, Decathlon, Sephora, and Goldman Sachs.
✓ Pros
✓Broad European coverage (18 countries plus the US) with a large client base
✓Serves both occupiers and CRE landlords, including shopping center analytics
✓AI assistant and attribution products extend beyond basic footfall counts
✗ Cons
✗No published pricing
✗Coverage and data depth are strongest in Europe, less so elsewhere
✗Enterprise orientation may not fit small independent operators
Who This Is For
Roles
Company Size
Property Types
Mytraffic Features
✦ Footfall Analysis
Foot-traffic patterns and competitor benchmarking for any location.
✦ Location Suitability
Assesses candidate sites, identifies market gaps, and evaluates cannibalization risk.
✦ Gini AI Assistant
AI assistant that turns geospatial complexity into actionable insights.
✦ DataLibrary
Alternative location data sets for analytics teams.
✦ AudienceLabs
Digital-to-in-store attribution for advertising and marketing.
✦ SmartMonitor
Analytics for shopping centers and retail landlords.
Mytraffic Pricing
Last verified 2026-08
Mytraffic FAQ
How much does Mytraffic cost?
Mytraffic does not publish pricing; it is quote-based. A free trial is available. Contact the vendor for a quote.
Who is Mytraffic for?
Mytraffic is built for Site Selection Managers, Retail Strategists, Expansion Planners, CRE Professionals, Landlords, Advertising Teams, working with retail, commercial properties.
What are alternatives to Mytraffic?
Popular site selection alternatives include CityBldr, Plotzy, SiteSeer.
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