Plotr
AI location intelligence pairing location data with real-time consumer demand.
About Plotr
Plotr is an AI location intelligence platform that combines industry-standard location datasets with real-time consumer trend signals to help brands identify high-potential locations and understand local demand. The platform provides mapping and visualization, on-demand demographics and psychographics, data enrichment and custom data layers, and industry search demand analysis. Higher tiers add points of interest and mobile data for top brands, Plotr GPT chat, store closure and opening predictions, and custom location and pricing insights, and the company also offers a PULSE PRICE product for pricing optimization. Plotr is based in Austin, Texas and serves multi-location brands and franchisors, citing users at companies like Wendy's, Capital One, and AT&T.
✓ Pros
✓Published entry pricing at $99/month, unusual for location intelligence platforms
✓Blends traditional location data with real-time consumer search demand
✓Scales from small operators to enterprise expansion teams
✗ Cons
✗No free trial or free tier advertised
✗Mobile data, AI chat, and predictive features are reserved for higher tiers
✗Coverage is centered on North America
Who This Is For
Roles
Company Size
Property Types
Plotr Features
✦ Mapping & Visualization
Geographic intelligence tools for identifying and comparing locations.
✦ Demographics & Psychographics
On-demand base demographics, with unlimited demographics and psychographics on higher tiers.
✦ Industry Search Demand
Real-time consumer search trend signals that quantify local demand by industry.
✦ Custom Data Layers
Upload and customize data layers with unlimited data integrations.
✦ POI & Mobile Data
Points of interest and mobile movement data for top brands on Growth and Enterprise plans.
✦ Plotr GPT Chat
Conversational interface for querying location insights (Enterprise).
✦ Store Closure/Opening Predictions
Predictive signals on store openings and closures (Enterprise).
Plotr Pricing
Last verified 2026-08
Startup
$99/month
For companies with 5 or fewer locations in a single market; nationwide coverage, base demographics, custom data layers.
Growth
$799/month
For brands expanding beyond their home market; unlimited demographics and psychographics, POI and mobile data, unlimited users.
Enterprise
Custom
For North America-wide expansion; unlimited mobile data, Plotr GPT chat, closure/opening predictions, custom insights.
Plotr FAQ
How much does Plotr cost?
Plotr pricing starts at $99/month.
Who is Plotr for?
Plotr is built for Site Selection Teams, Franchise Operators, Real Estate Professionals, Growth Executives, working with retail, commercial properties.
What are alternatives to Plotr?
Popular site selection alternatives include CityBldr, Plotzy, SiteSeer.
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