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Lofty

Agentic AI platform combining CRM, IDX websites, lead gen, and automation.
Starting Price
Subscription
Best For
Agents, Team Leaders, Brokerage Owners, Mortgage Lenders
Company Size
Small, Mid-Market, Enterprise
Deployment
Cloud, iOS, Android
Property Types
Residential

About Lofty

Lofty (formerly Chime) is an integrated real estate platform combining CRM, lead generation, IDX websites, and AI automation for agents, teams, and brokerages. Its agentic AI lineup includes a 24/7 Sales Agent that captures and converts leads into appointments, a Homeowner Agent that identifies likely sellers in an existing database, a Social Agent that manages social media activity, and Cowork, an AI business partner that handles tasks like contact imports and lead enrollment. Smart Plans run automated multi-step workflows that nurture leads across email, text, calls, and direct mail, alongside a power dialer and SEO-optimized IDX websites. Lofty also sells multi-channel lead generation services across Google, Facebook, and Microsoft ads. The platform is cloud-based with native iOS and Android apps plus a client-facing app.

✓ Pros

Deep agentic AI feature set spanning sales, seller detection, and social media
Covers CRM, websites, dialer, and paid lead generation in one subscription
Native mobile apps for agents plus a client-facing search app
Scales from solo agents to large brokerages

✗ Cons

No published pricing; requires a one-on-one demo
Residential focus; not built for commercial property workflows
Broad platform can be more than solo agents need

Who This Is For

Roles
AgentsTeam LeadersBrokerage OwnersMortgage Lenders
Company Size
SmallMid-MarketEnterprise
Property Types
Residential

Lofty Features

✦ Sales Agent Virtual ISA operating 24/7 to capture, engage, and convert leads into booked appointments.
✦ Homeowner & Social Agents Identifies likely sellers in the database and manages social media planning, captions, and channel activity.
✦ Cowork AI business partner that handles operational tasks like contact imports and lead enrollment.
✦ Real Estate CRM Lead management powered by agentic AI with routing and pipeline tracking.
✦ Smart Plans Automated multi-step workflows that nurture every lead across email, text, calls, and direct mail.
✦ Power Dialer Built-in outbound calling tool for scaling phone prospecting.
✦ IDX Website SEO-optimized, customizable property search websites.
✦ Lead Gen Services Managed multi-channel advertising across Google, Facebook, and Microsoft.

Lofty FAQ

How much does Lofty cost?

Lofty does not publish pricing; it is subscription. Contact the vendor for a quote.

Who is Lofty for?

Lofty is built for Agents, Team Leaders, Brokerage Owners, Mortgage Lenders, working with residential properties.

What are alternatives to Lofty?

Popular crm & marketing alternatives include Apto, DealCloud, Matterport.

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