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Placester

Real estate marketing software for agents and brokers.

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Starting Price

Subscription

Best For

CRE Professionals

Company Size

All sizes

Deployment

Cloud

Property Types

Commercial

About Placester

Placester is the #1 AI-powered website builder for real estate agents, teams, and brokerages. The platform provides codeless website creation with 5,000+ customization options, IDX integration with 600+ MLSs, built-in CRM and email nurturing, lead capture tools (landing pages, forms, pop-ups, banners), and agent management capabilities. Placester's AI website builder creates custom sites in minutes that are personalized to the agent's brand and market. With 4.9/5 ratings from 1,600+ reviews, the platform offers straightforward pricing starting at $59/month for agents with no hidden fees. The platform also includes a mobile app, live chat, and native integrations with popular real estate tools.

✓ Pros

✓AI builds custom website in minutes—no tech skills needed

✓4.9/5 rating from 1,600+ reviews demonstrates high satisfaction

✓600+ MLS integrations provide broad listing coverage

✓Straightforward pricing with no hidden fees

✓Full control with codeless customization and no developer dependency

✗ Cons

✗Starting at $59/month may be pricey for new agents

✗Less suitable for commercial real estate use cases

✗Advanced features like team management require higher plans

Who This Is For

Property Types

Commercial

Placester Features

✦ AI Website Builder Create custom real estate websites in minutes using AI that knows your business.

✦ Codeless Customization 5,000+ customization options with no coding or developer required.

✦ IDX Integration Showcase listings from 600+ MLSs with integrated IDX search.

✦ Responsive Templates Professional templates optimized for all devices.

✦ Lead Capture Tools Landing pages, forms, pop-ups, and banners for maximum lead capture.

✦ Live Chat Built-in live chat to engage website visitors in real time.

✦ SEO Tools Built-in SEO optimization for better search engine rankings.

✦ Community Pages Custom neighborhood and community pages for local SEO.

✦ Built-In CRM Manage and nurture all leads and contacts in one place.

✦ Email Marketing Email campaigns for lead nurturing and client communication.

✦ Mobile App Manage your Placester website and leads on the go.

✦ Agent Management Manage agents, admins, and their websites from one platform.

✦ Broker Tools Brokerage-level management with agent websites and lead routing.

✦ Native Integrations Connect with favorite real estate tools and platforms.

Placester Pricing

Last verified 2026-02

Subscription Free Trial Available

Agent

$59

Teams & Brokers

Contact for pricing

Integrations

Multiple MLSsZillowRealtor.comGoogle AnalyticsFacebook Pixel

Company Info

Company

Placester Inc.

Founded

2011

Headquarters

Boston, MA

Employees

50-100

Funding

$30M+

Visit Placester →

Placester FAQ

How much does Placester cost?

Placester does not publish pricing; it is subscription. A free trial is available. Contact the vendor for a quote.

What are alternatives to Placester?

Popular crm & marketing alternatives include Apto, DealCloud, Matterport.

Visit Placester → Submit a correction or claim this listing

Popular Comparisons

Buildout vs Apto

Apto appears discontinued; Buildout is the actively developed CRE brokerage platform and the practical choice. And a natural Apto migration path.

Matterport vs iGUIDE

Matterport is the default for immersive 3D marketing tours across any camera; iGUIDE is the better choice when accurate, exportable floor plans and pay-per-project pricing matter more.

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