Zillow
Real estate and rental marketplace.
About Zillow
Zillow is the most visited real estate website in the US with 200M+ monthly unique visitors, offering property search, Zestimate home valuations, rental listings, and agent matching. While primarily residential, Zillow is relevant to CRE through its rental platform (Zillow Rental Manager), data/analytics (Zillow Research), and the Zestimate AVM covering 100M+ homes. Zillow Rental Manager enables landlords to list properties, screen tenants, collect rent online, and manage leases. Zillow's data and APIs power many prop-tech applications. Zillow Group also includes Trulia, StreetEasy, and HotPads.
✓ Pros
✓Massive audience — 200M+ monthly visitors provides unmatched exposure
✓Zestimate is the most recognized property valuation tool among consumers
✓Free rental listing option lowers barrier for small landlords
✓Zillow Rental Manager combines listing, screening, and rent collection
✓Zillow Research provides valuable market data and trend analysis
✗ Cons
✗Primarily residential — minimal commercial real estate functionality
✗Zestimate accuracy varies significantly by market and property type
✗Premier Agent model can create conflicts between agents and leads
✗Landlord tools are basic compared to dedicated property management software
✗Pay-per-listing pricing for rentals can be expensive in competitive markets
Who This Is For
Property Types
Zillow Features
✦ Zillow Rental Manager
List rental properties, screen tenants, collect rent, and manage leases from one platform.
✦ Listing Syndication
Listings automatically syndicated to Zillow, Trulia, and HotPads for maximum exposure.
✦ Tenant Screening
Background checks, credit reports, and eviction history for prospective tenants.
✦ Online Rent Collection
Digital rent payments via ACH with automatic reminders and tracking.
✦ Zestimate
AI-powered home valuation model covering 100M+ properties with median error of ~2%.
✦ Zillow Research
Market reports, housing trends, and economic analysis published regularly.
✦ Comparable Sales Data
Recent sales data and comparables for pricing and market analysis.
✦ Rental Zestimate
Estimated rental values for properties based on comparable rental data.
✦ Advanced Search
Search for-sale and rental properties with dozens of filters including price, type, and features.
✦ Map-Based Browse
Interactive map search with school districts, walkability, and neighborhood data.
✦ Saved Searches & Alerts
Email and push notifications when new listings match saved criteria.
✦ 3D Home Tours
Virtual tours and interactive floor plans for listed properties.
✦ Premier Agent
Lead generation and advertising platform for real estate agents on Zillow.
✦ Zillow Home Loans
Integrated mortgage origination with pre-qualification and rate shopping.
✦ Agent Finder
Agent matching tool connecting buyers/sellers with local real estate professionals.
Integrations
Trulia (Listings (owned))HotPads (Listings (owned))StreetEasy (Listings (owned))DocuSign (eSigning)TransUnion (Screening)AppFolio (Property Management)Buildium (Property Management)
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