Second Nature

Second Nature is a resident experience platform that lets property management companies bundle a managed Resident Benefits Package (RBP) into their leases. The package is customizable and can include renters insurance, credit building through rent reporting, HVAC air filter delivery, pest control, group-rate internet, move-in concierge, identity protection, and rewards programs. A resident onboarding module streamlines lease documentation, benefit selection, and move-in through personalized digital guides, and the Maestro orchestration engine personalizes the experience across properties, locations, and resident profiles. The company states more than 2,500 property management companies use the platform, and it integrates with AppFolio and Rentvine. Pricing is not published; the site offers an ROI calculator and sales consultation.