About Zoominfo
ZoomInfo is a leading B2B data and intelligence platform providing comprehensive company and contact information for sales, marketing, and recruiting teams. While not CRE-specific, ZoomInfo is widely used in commercial real estate for prospecting, tenant research, and market analysis. The platform maintains a database of 100M+ business contacts and 14M+ companies with firmographic, technographic, and intent data. ZoomInfo offers AI-powered tools for sales automation, lead scoring, and account-based marketing, helping CRE professionals identify decision-makers at target companies for leasing, investment, and brokerage opportunities.
✓ Pros
✓Largest B2B contact database with 100M+ profiles
✓Excellent for CRE prospecting and tenant research
✓Intent data identifies companies actively looking for space
✓Strong integrations with major CRM platforms
✓AI-powered lead scoring and sales automation
✗ Cons
✗Expensive enterprise pricing starting at $15K+/year
✗Not purpose-built for CRE — requires adaptation for real estate workflows
✗Data accuracy can vary for smaller companies
Who This Is For
Property Types
Zoominfo Features
✦ Contact Database
Access 100M+ business professional profiles with verified emails and direct dials.
✦ Company Profiles
Detailed firmographic data on 14M+ companies including revenue, employee count, and technology stack.
✦ Intent Data
Identify companies actively researching topics related to your offerings.
✦ Scoops & News
Real-time company news, funding events, and executive changes.
✦ Sales Automation
Automated outreach sequences across email, phone, and social channels.
✦ Lead Scoring
AI-powered scoring to prioritize the most promising prospects.
✦ Conversation Intelligence
Analyze sales calls to identify winning patterns and coach teams.
✦ Account-Based Marketing
Target specific companies with coordinated marketing campaigns.
✦ Website Visitor Tracking
Identify anonymous website visitors and their companies.
✦ Audience Building
Build targeted audiences for advertising based on firmographic and intent data.
Zoominfo Pricing
Professional
Custom
Advanced
Custom
Elite
Custom
Integrations
SalesforceHubSpotMicrosoft DynamicsSlackMarketoOutreachSalesloft
Company Info
Company
ZoomInfo Technologies Inc.
Founded
2000
Headquarters
Vancouver, WA
Employees
3500+
Funding
Public company (NASDAQ: ZI)
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