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Sierra Interactive

Real estate lead generation and CRM software.
CRM & Marketing Broker Tools
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Starting Price
Subscription
Best For
CRE Professionals
Company Size
All sizes
Deployment
Cloud
Property Types
Commercial

About Sierra Interactive

Sierra Interactive is a real estate platform focused on IDX websites, CRM, and marketing automation that helps agents and teams differentiate their brand and personalize lead nurture. The platform stands out with proprietary IDX website integration that boosts SEO rankings, a campaign builder for personalized messaging sequences triggered by lead behavior, and easy integration with favorite tools. Sierra Interactive has helped teams generate 2,500 monthly leads, cut cost per conversion by 37%, and increase leads by 1,000%. The platform includes an embedded dialer, lead ponds and router, action plans with reporting, agent accountability dashboards, and digital ad management for Google and Facebook.

✓ Pros

✓Proprietary IDX integration provides superior SEO out of the box
✓Behavioral-triggered messaging sequences improve conversion rates
✓Easy integration with third-party tools in minutes
✓Proven results: 37% lower cost per conversion, 1,000% lead increase
✓Embedded dialer and agent accountability improve team productivity

✗ Cons

✗Starting at $399+/month is expensive for solo agents
✗Requires commitment to the Sierra ecosystem for maximum benefit
✗Ad management services add to monthly costs

Who This Is For

Property Types
Commercial

Sierra Interactive Features

✦ Proprietary IDX Integration Out-of-the-box IDX that boosts SEO rankings higher and faster than competitors.
✦ Community Pages Custom pages for sub-communities and neighborhoods for local market authority.
✦ Brand Personalization Full customization to differentiate your brand instead of looking like everyone else.
✦ Mobile Optimization Fully responsive websites optimized for all devices.
✦ Lead Ponds & Router Distribute leads by price, location, property type, round-robin, and more.
✦ Embedded Dialer Built-in calling system to connect agents with promising leads fast.
✦ Agent Accountability Performance dashboards and dialer metrics for team management.
✦ Lead Source Reporting Track and analyze performance by lead source for ROI optimization.
✦ Campaign Builder Custom messaging sequences of emails, calls, texts, and ringless voicemails.
✦ Behavioral Triggers Automated actions triggered by specific lead behaviors and data changes.
✦ Action Plans Automated follow-up sequences with performance reporting.
✦ Google Ad Management Managed Google advertising campaigns optimized for real estate leads.
✦ Facebook Ad Management Social media ad campaigns targeting potential buyers and sellers.
✦ ROI Optimization Google and Facebook campaigns work together to maximize marketing ROI.

Sierra Interactive Pricing

Subscription
Agent
$399+
Team
$699+
Brokerage
Custom

Integrations

Follow Up BossZillowRealtor.comBombBombZapierGoogleFacebook

Company Info

Company
Sierra Interactive
Founded
2007
Headquarters
Louisville, KY
Employees
50-100
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