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Follow Up Boss

The real estate team OS: CRM, lead routing, and follow-up automation.

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Starting Price

$58/user/month (Grow, billed yearly)

Best For

Team Leads, Agents, Inside Sales Associates, Admins, Solo Agents

Company Size

Small, Mid-Market

Deployment

Cloud

Property Types

Residential

About Follow Up Boss

Follow Up Boss is a CRM and operating system for real estate teams that centralizes leads, contacts, tasks, deals, and team coordination. Organization tools include lead distribution and routing, Smart Lists, deal tracking, calendar integration, mobile apps, and the FUB Pixel for website tracking. Engagement features cover built-in calling, texting, email automation, workflow automations, a team inbox, and a company phone number, with a Zillow Pro integration. Reporting includes advanced analytics, deal tracking, and a team leaderboard, and the open platform connects to over 250 lead sources and business tools. Plans come with a 14-day free trial and 7-day-a-week phone and email support; the company operates under Zillow Group ownership.

✓ Pros

✓Team-oriented design with strong lead routing, shared inboxes, and coaching reports

✓Transparent published pricing, 14-day free trial, no contracts

✓250+ integrations and 7-day-a-week support

✗ Cons

✗Built for residential agents and teams, not commercial brokerage workflows

✗Calling is a paid add-on on the entry Grow plan

✗Per-user costs scale quickly for larger teams below the Pro tier

Who This Is For

Roles

Team LeadsAgentsInside Sales AssociatesAdminsSolo Agents

Company Size

SmallMid-Market

Property Types

Residential

Follow Up Boss Features

✦ Lead Distribution & Routing Route incoming leads to the right agents automatically, with Smart Lists for prioritized follow-up.

✦ Deals & Tasks Track deals, tasks, and calendars across the team, with mobile apps and the FUB Pixel for site tracking.

✦ Calling & Texting Built-in phone and SMS, a shared team inbox, and a company phone number.

✦ Email & Workflow Automation Automated follow-up sequences and workflow automations, plus a Zillow Pro integration.

✦ Reporting & Leaderboards Advanced reporting, deal tracking, and team leaderboards for coaching.

✦ 250+ Integrations Open platform connecting lead sources and business tools.

Follow Up Boss Pricing

Last verified 2026-08

Subscription Free Trial Available

Grow

$69/user/month ($58 billed yearly)

Core CRM, automation, email/text, calendar sync, mobile app; calling add-on $39/user.

Pro

$499/month ($416 billed yearly), 10 users included

Unlimited calling and texting, team inboxes, call reporting, onboarding; extra users $49/month.

Platform

$1,000/month ($833 billed yearly), 30 users included

Teams-within-teams management and priority support; extra users $20/month.

Follow Up Boss FAQ

How much does Follow Up Boss cost?

Follow Up Boss pricing starts at $58/user/month (Grow, billed yearly). A free trial is available.

Who is Follow Up Boss for?

Follow Up Boss is built for Team Leads, Agents, Inside Sales Associates, Admins, Solo Agents, working with residential properties.

What are alternatives to Follow Up Boss?

Popular crm & marketing alternatives include Apto, DealCloud, Matterport.

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Popular Comparisons

Buildout vs Apto

Apto appears discontinued; Buildout is the actively developed CRE brokerage platform and the practical choice — and a natural Apto migration path.

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